There is no doubt about it—the Internet has changed the world we live in. Never before has it been so easy to access information; communicate with people all over the globe; and share articles, videos, photos, and all manner of media.

The Internet has led to an increasingly connected environment, and the growth of Internet usage has resulted in the declining distribution of traditional media: television, radio, newspapers, and magazines. Marketing in this connected environment and using that connectivity to market is eMarketing.

EMarketing embraces a wide range of strategies, but what underpins successful eMarketing is a user-centric and cohesive approach to these strategies.

While the Internet and the World Wide Web have enabled what we call new media, the theories that led to the development of the Internet have been developing since the 1950s.

Course Curriculum

Chapter 1: Introduction
Introduction to eMarketing 00:01:00
A Brief Timeline in Internet Development 00:02:00
It’s All about Being Connected! 00:01:00
How Do People Access the Internet? 00:02:00
Chapter 2: E-mail Marketing
What is eMarketing FREE 00:02:00
History 00:01:00
How It Works FREE 00:01:00
Nine Steps to Executing an E-mail Campaign 00:04:00
Chapter 3: Online Advertising
How It Works 00:02:00
How to Show Your Message 00:02:00
How to Pay 00:03:00
Ad Servers and Advertising Networks 00:03:00
The Advantages of Online Advertising 00:02:00
Disadvantages of Online Advertising 00:02:00
Chapter 4: Affiliate Marketing
How does Affiliate Marketing Works 00:03:00
Tracking: The Lifeline of Affiliate Marketing 00:02:00
When Things Go Wrong 00:02:00
How Do Affiliates Promote Merchants? 00:03:00
Affiliate Networks 00:00:00
Tools of the Trade 00:02:00
Setting Up a Campaign 00:02:00
Quiz 00:05:00

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