There is no doubt about it—the Internet has changed the world we live in. Never before has it been so easy to access information; communicate with people all over the globe; and share articles, videos, photos, and all manner of media.
The Internet has led to an increasingly connected environment, and the growth of Internet usage has resulted in the declining distribution of traditional media: television, radio, newspapers, and magazines. Marketing in this connected environment and using that connectivity to market is eMarketing.
EMarketing embraces a wide range of strategies, but what underpins successful eMarketing is a user-centric and cohesive approach to these strategies.
While the Internet and the World Wide Web have enabled what we call new media, the theories that led to the development of the Internet have been developing since the 1950s.
|Chapter 1: Introduction|
|Introduction to eMarketing||00:01:00|
|A Brief Timeline in Internet Development||00:02:00|
|It’s All about Being Connected!||00:01:00|
|How Do People Access the Internet?||00:02:00|
|Chapter 2: E-mail Marketing|
|What is eMarketing||FREE||00:02:00|
|How It Works||FREE||00:01:00|
|Nine Steps to Executing an E-mail Campaign||00:04:00|
|Chapter 3: Online Advertising|
|How It Works||00:02:00|
|How to Show Your Message||00:02:00|
|How to Pay||00:03:00|
|Ad Servers and Advertising Networks||00:03:00|
|The Advantages of Online Advertising||00:02:00|
|Disadvantages of Online Advertising||00:02:00|
|Chapter 4: Affiliate Marketing|
|How does Affiliate Marketing Works||00:03:00|
|Tracking: The Lifeline of Affiliate Marketing||00:02:00|
|When Things Go Wrong||00:02:00|
|How Do Affiliates Promote Merchants?||00:03:00|
|Tools of the Trade||00:02:00|
|Setting Up a Campaign||00:02:00|
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