Thinking about strategy generates many controversial questions. This free course, What is strategy?, focuses on practitioner views of strategy. You will learn about application of its major theoretical advances in professional life. The course provides definitions of the concept of strategy and strategy-related vocabulary and examines Mintzberg’s five Ps framework.

Thinking about strategy generates many controversial questions. This free course, What is strategy?, focuses on practitioner views of strategy. You will learn about application of its major theoretical advances in professional life. The course provides definitions of the concept of strategy and strategy-related vocabulary and examines Mintzberg’s five Ps framework.

After studying this course, you should be able to:

  • define the concept of strategy and its meaning to practitioners
  • explain the strategy vocabulary including such terms as mission, vision, aims and objectives, and control
  • apply Mintzberg’s 5 Ps framework to analyses of strategy of an organisation.

Course Curriculum

Section 1: Introduction
Getting started FREE 00:07:00
Learning outcomes FREE 00:05:00
Section 2: Definition Of Strategy
Three Influential Definitions Of Strategy FREE 00:10:00
Explaining Vocabulary Of Strategy FREE 00:10:00
Section 3: Five PS Of Strategy
Applying The Five PS To An Example organization FREE 00:20:00
Interrelating the Ps FREE 00:10:00
Conclusion FREE 00:07:00
Quiz 00:10:00

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