This free course, Online retail marketing, explores how retailers use marketing to communicate with their customers, considering definitions of retailing and consumers, the basics of communications, before moving on to look at different forms of marketing communications and advertising used by retailers.

After studying this course, you should be able to:

1.define retailing
2.understand what marketing means to business executives and academics
3.understand the ways that retailers use marketing tools and techniques to interact with their customers.

Online retail marketing involves the application of social media platforms (facebook, twitter, instagram etc) to  implement the selling of  consumer goods or services to customers through multiple channels of distribution to earn a profit. Demand is created through diverse target markets and promotional tactics, satisfying consumers’ perceived wants and needs through a lean supply chain.
After studying this course, you should be able to:

1.define retailing
2.understand what marketing means to business executives and academics
3.understand the ways that retailers use marketing tools and techniques to interact with their customers.

Course Curriculum

Section 1: Introduction To Online Retail Marketing
Activity 1 00:07:00
Section 2: Marketing Communications In Online Retail Market
Communication In Practice 00:05:00
Communication Mix 00:05:00
Section 3: Extras
Conclusion 00:05:00
Quiz 00:05:00

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