Thinking about strategy generates many controversial questions. This free course, What is strategy?, focuses on practitioner views of strategy. You will learn about application of its major theoretical advances in professional life. The course provides definitions of the concept of strategy and strategy-related vocabulary and examines Mintzberg’s five Ps framework.

After studying this course, you should be able to:

  • define the concept of strategy and its meaning to practitioners
  • explain the strategy vocabulary including such terms as mission, vision, aims and objectives, and control
  • apply Mintzberg’s 5 Ps framework to analyses of strategy of an organisation.

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