Online retail marketing involves the application of social media platforms (facebook, twitter, instagram etc) to  implement the selling of  consumer goods or services to customers through multiple channels of distribution to earn a profit. Demand is created through diverse target markets and promotional tactics, satisfying consumers’ perceived wants and needs through a lean supply chain.
After studying this course, you should be able to:

1.define retailing
2.understand what marketing means to business executives and academics
3.understand the ways that retailers use marketing tools and techniques to interact with their customers.

Course Curriculum

No curriculum found !

Course Reviews


  • 5 stars0
  • 4 stars0
  • 3 stars0
  • 2 stars0
  • 1 stars0

No Reviews found for this course.