Many Nigerians make a lot of money online using affiliate marketing, and with patience and persistence, you can do the same! Our comprehensive guide will take you through the fascinating world of affiliate marketing in Nigeria, revealing how you can tap into this goldmine.

Affiliate marketing is a digital marketing strategy that allows you to earn money by promoting other people’s products or services. It is a mutually beneficial arrangement where businesses get more sales, and you receive a commission for every sale made through your referral link. In Nigeria, affiliate marketing has become a popular way to make money online, thanks to the country’s growing digital economy and increasing internet users.

Our guide will explore various aspects of affiliate marketing in Nigeria, from understanding what it is and how it works to identifying high-paying affiliate marketing platforms in Nigeria. We’ll also dig into strategies for succeeding in affiliate marketing with or without a website. Whether you’re a beginner wondering how to start affiliate marketing in Nigeria or an experienced marketer looking to improve your strategies, this guide is for you.

We’ll also look at the profit potential in Nigeria’s affiliate marketing landscape, providing realistic expectations and highlighting success stories to inspire you. Additionally, we’ll discuss essential tools and resources for affiliate marketers and how to overcome common challenges in the field.

Are you ready to join the ranks of successful affiliate marketers in Nigeria? Let’s dive in and unlock the secrets to making money through affiliate marketing in Nigeria. Remember, like any other business, the key to success in affiliate marketing is consistency, patience, and a willingness to learn and adapt. So, buckle up and prepare for an exciting journey into Nigeria’s affiliate marketing world.

What is Affiliate Marketing?

You’ve probably heard the term “affiliate marketing” before, but what does it mean? And why is it a great way to make money online in Nigeria?

Picture this: you’re at a party, and you’ve just had the most delicious Jollof you’ve ever tasted. You’re so impressed that you can’t help but rave about it to everyone. They all rush to try it, and they love it too. Now, imagine if the chef gave you a cut of the profits for every person who ordered the Jollof rice because of your recommendation. Wouldn’t that be awesome?  That’s affiliate marketing.

Affiliate marketing is a digital marketing strategy where you make money by promoting other people’s products (not necessarily Jollof rice.. Lol) or services, usually through a referral link. When someone makes a purchase using your link, you get a commission. It’s like being a middleman but in the digital world. The best part? You only get paid when your referral leads to a sale.

But why is this relevant for Nigerians? As the digital economy expands and internet access becomes more widespread, opportunities to make money online are growing. Affiliate marketing is one such opportunity. It allows you to earn money from the comfort of your home or anywhere else you can get online. Plus, you don’t need to create your products or services; you promote those existing and in demand.

Affiliate marketing has become a popular way to make money online in Nigeria. It’s a flexible business model with the potential for significant income. You can promote products or services that align with your interests or expertise, making it a versatile option for many.

So, to answer the question, “What is Affiliate Marketing?” It’s a way to make money online by promoting products or services that are proven and already in demand. It’s about sharing your recommendations with others and getting paid for it. For Nigerians, it’s an opportunity to tap into the growing digital economy and create a source of income that can be as rewarding as it is flexible.

How Does Affiliate Marketing Work?

Let’s imagine a story to understand better how affiliate marketing works. Picture a busy market, filled with numerous stores selling everything imaginable from clothing to electronics. Did you get that? Now, imagine you’re a well-known person in this market, maybe you’re a personal shopper for people and this market is where you buy everything.

One day, a store owner selling high-quality wristwatches approaches you. He noticed your influence in the market and offers you a deal. For every customer you send his way who ends up buying his wristwatches, he’ll give you a percentage of the sale. You agree, and he gives you a unique pack of customer purchase cards to hand out when you refer someone. Every time you recommend his wristwatches and a customer buys them, they show the store owner the card to prove they’re from you and you earn your commission. This is how affiliate marketing works.

In this story, you’re the affiliate marketer. Your job is to promote the store owner’s wristwatches (the product). Your cards are like the affiliate link you’d use in online affiliate marketing. When customers (or in the online world, website visitors) make a purchase using your link, you earn a commission.

The store owner represents the merchant or advertiser in affiliate marketing. They’re the ones who create the product or service and set up the affiliate program. They’re responsible for paying you, the affiliate, for every sale made through your referral.

The customers represent the consumers in affiliate marketing. They’re the ones who buy the product or service. Without them, there would be no sales and, therefore, no commissions for the affiliate.

This is a simplified example, but it gives you a basic understanding of the roles in affiliate marketing. There are numerous affiliate networks, which act as intermediaries between merchants and affiliates. They provide a platform where merchants can list their products, and affiliates can find products to promote.

There are several common models in affiliate marketing. The most common is the cost-per-sale (CPS) model, where the affiliate earns a commission for every sale made through their link. There’s also the cost-per-action (CPA) model, where the affiliate earns a commission when a specific action, like signing up for a newsletter or filling out a form, is completed.

How Much Do Affiliate Marketers Make in Nigeria?

Affiliate marketing in Nigeria is a profitable online business that has transformed the financial lives of many people. The profit potential in Nigeria’s affiliate marketing landscape is huge, and several factors drive it.

Firstly, Nigeria’s digital economy is booming. With over 154 million internet users, Nigeria is the largest internet market in Africa and the seventh largest in the world. This vast digital audience provides a fertile ground for affiliate marketers to promote products and services.

Secondly, the rise of e-commerce platforms in Nigeria has fueled the growth of affiliate marketing. Companies like Jumia and Konga have large affiliate programs that offer attractive commissions. For instance, Jumia, one of Africa’s biggest online stores, offers up to 11% commission on sales made through affiliate links.

Thirdly, the diversity of products and services available for promotion means that affiliate marketers can find a niche that aligns with their interests and expertise. There’s a product for every niche, from tech gadgets and fashion items to online courses and software tools.

So, “How much do affiliate marketers make in Nigeria?” While it’s challenging to provide a specific figure due to the variability in earnings, successful affiliate marketers can earn anywhere from a few hundred to several thousand dollars per month. Some super affiliates even earn six-figure sums!

However, it’s important to note that affiliate marketing is not a get-rich-quick scheme. It requires strategic planning, consistent effort, and continuous learning. Success in affiliate marketing is often the result of understanding your audience’s needs, providing valuable content, and building trust.

In conclusion, affiliate marketing offers a useful pathway to financial independence in Nigeria. With the right approach and mindset, you can tap into this lucrative business model and create a sustainable income stream. So, are you ready to embark on your affiliate marketing journey?

Top High-Paying Affiliate Programs in Nigeria

Affiliate marketing in Nigeria is a thriving industry, with numerous high-paying affiliate programs that offer attractive commissions. These programs span various sectors, including e-commerce, digital services, and online education, providing affiliate marketers with a wide range of options. Here, we’ll look into some of the top high-paying affiliate programs in Nigeria.

• Jumia Affiliate Program: Jumia is one of Africa’s biggest online stores, offering different products ranging from electronics and fashion to groceries and household items. The Jumia affiliate program offers up to 11% commission on sales made through affiliate links, making it one of the most lucrative affiliate programs in Nigeria.

• Konga Affiliate Program: Konga is another leading e-commerce platform in Nigeria. The Konga affiliate program offers competitive commission rates, and affiliates can earn up to 9% on each sale.

• Expertnaire Affiliate Program: Expertnaire is an online marketplace for high-quality digital products. The Expertnaire affiliate program is known for its high commission rates, with affiliates earning up to 30% to 80% commission on sales.

• TravelStart Affiliate Program: TravelStart is a leading online travel agency in Africa. The TravelStart affiliate program offers competitive commissions on flight bookings, hotel reservations, and travel insurance sales.

• BlueHost Affiliate Program: BlueHost is a renowned web hosting company. Although it’s not based in Nigeria, Nigerians can join the BlueHost affiliate program and earn a flat rate for every new customer they refer.

So, “Which affiliate marketing is best in Nigeria?” The answer depends on your niche, audience, and marketing strategy. Each of these affiliate programs offers unique advantages, and the best one for you would be the one that aligns with your interests and capabilities.

Remember, successful affiliate marketing is not just about choosing the right program; it’s also about promoting the products effectively. This involves understanding your audience’s needs, providing valuable content, and building trust. With the right approach, you can tap into the profit potential of these high-paying affiliate programs and earn a substantial income from affiliate marketing in Nigeria.

How to Succeed in Affiliate Marketing with a Website

Navigating the affiliate marketing world in Nigeria with a website is like embarking on a thrilling road trip. The journey may be filled with bumps and turns, but with the right roadmap and a strategic approach, you can reach your destination successfully.

Select a Niche: Your niche is your roadmap, guiding your journey in the large landscape of affiliate marketing. It’s the specific area you’ll focus on, the route you’ll take on your road trip. Your niche should be something you’re passionate about, which sparks your interest. It’s like choosing to travel on a familiar route, where you know the landmarks and understand the terrain.

Choose a Platform: Your website is your vehicle, transporting you on your affiliate marketing journey. It’s your primary mode of travel in the digital landscape. Selecting a reliable website builder and hosting service is akin to choosing a sturdy, reliable car that can navigate the terrain smoothly.

Create Quality Content: Content is fueling your journey and driving your audience’s engagement. It should provide value, helping them navigate their problems or make informed decisions. This could be blog posts, product reviews, how-to guides, or video tutorials. It’s like filling up your tank with high-quality fuel that can power a long, fulfilling journey.

Optimize for SEO: SEO (Search Engine Optimization) is your GPS, guiding you to your destination amidst the vast digital landscape. It involves using relevant keywords, creating quality backlinks, and ensuring your website is fast and mobile-friendly. It’s like ensuring your GPS is updated and accurate, efficiently guiding you to your destination.

Promote Affiliate Offers: This is where you hit the road, promoting your affiliate products to your audience. It involves creating engaging content that incorporates your affiliate links and encourages your audience to make a purchase. It’s like driving on the highway, moving closer to your destination with each mile.

So, “How do I become an affiliate marketer in Nigeria?” By following these steps, you can navigate the vast landscape of affiliate marketing and reach your destination successfully. Remember, the journey may be long and the road may be winding, but you can reach your destination with the right roadmap and a reliable vehicle. So, are you ready to hit the road?

5 Effective Strategies for Affiliate Marketing Without a Website

Embarking on the affiliate marketing journey without a website might seem like setting off on a road trip without a car. However, just as there are alternative modes of transportation, there are also effective strategies for affiliate marketing without a website. Let’s explore these strategies, just like navigating the bustling streets of Lagos without a car.

• WhatsApp Marketing: WhatsApp isn’t just for catching up with friends and family; it’s also a powerful marketing tool. Think of it as a danfo bus, a common mode of transportation in Lagos. Just as a Danfo bus can carry many passengers at once, a WhatsApp group can reach multiple people simultaneously. Creating a WhatsApp group for your target audience allows you to share affiliate links, provide product information, and engage with potential customers directly.

• Paid Advertising: Paid advertising is like taking a taxi. It might cost a bit more but can get you to your destination. Platforms like Facebook and Google offer paid advertising options where you can promote your affiliate products to a targeted audience.

• Email Marketing: Email marketing is similar to sending letters; it’s personal and direct. By building an email list, you can send regular newsletters featuring your affiliate products, special offers, and valuable content. It’s like delivering a letter straight to your audience’s mailbox.

• Social Media Marketing: Social media platforms are like the bustling markets of Lagos – they’re where the people are. By creating engaging content and promoting your affiliate products on platforms like Facebook, Instagram, and Twitter, you can reach a large audience and drive traffic to your affiliate links.

• Influencer Marketing: Influencer marketing is like word-of-mouth advertising. It’s about leveraging the influence of popular individuals in your niche to promote your affiliate products. It’s like having a popular figure in your community endorse your product.

So, “How to do Affiliate Marketing in Nigeria without a website?” By leveraging these strategies, you can navigate the bustling streets of affiliate marketing and reach your destination successfully. Remember, the journey might be different, but you can still reach your destination with the right strategies. So, are you ready to hit the road?

Essential Tools and Resources for Affiliate Marketers

Just as a mechanic needs the right tools to fix a car, an affiliate marketer needs the right tools to navigate the digital marketing landscape. These tools and resources are like the different parts of a car, each playing a crucial role in ensuring a smooth and successful journey. Let’s explore some of these essential tools and resources.

• SEO Tools: SEO tools are like the GPS in your car, guiding you through the vast digital landscape. Tools like SEMrush and Ahrefs can help you conduct keyword research, track your rankings, analyze your competitors, and optimize your content for search engines. They’re like your navigation system, guiding you to your destination in the most efficient way possible.

• Landing Page Builders: Landing page builders are like the body of your car, providing the structure and design that attracts and retains your audience. Tools like Leadpages and Unbounce offer drag-and-drop builders, pre-designed templates, and A/B testing features to help you create effective landing pages. They’re like your car’s chassis, providing the framework for your journey.

• Email Marketing Services: Email marketing services are like the communication system in your car, allowing you to stay connected with your audience. Services like Mailchimp and ConvertKit offer email automation, segmentation, and analytics features to help you manage your email campaigns effectively. They’re like the radio in your car, keeping you connected with the outside world.

• Social Media Management Tools: Social media management tools are like the entertainment system in your car, helping you manage and optimize your social media presence. Tools like Hootsuite and Buffer allow you to schedule posts, monitor your social media channels, and analyze your social media performance. They’re like the stereo system in your car, providing entertainment and information for your journey.

• Affiliate Marketing Courses: Lastly, affiliate marketing courses are like the manual for your car, providing you with the knowledge and skills you need to navigate the digital marketing landscape. Courses like the Authority Site System and offering Sense of Affiliate Marketing comprehensive training on affiliate marketing strategies, SEO, content creation, and more. They’re like the driving lessons before you hit the road, preparing you for the journey ahead.

So, “What tools do affiliate marketers need?” Just like a well-equipped car, a successful affiliate marketer needs a range of tools and resources to navigate the digital marketing landscape effectively. By leveraging these tools, you can optimize your affiliate marketing efforts and drive more sales. So, are you ready to hit the road?

Overcoming Common Challenges in Affiliate Marketing

Just as a driver must navigate traffic jams and potholes on the road, an affiliate marketer must overcome various challenges on the path to success. These challenges, like the unexpected bumps on a Lagos road, can be daunting, but with the right strategies and a resilient mindset, they can be overcome. Let’s explore some of these common challenges and how to overcome them.

• Finding the Right Affiliate Program: This is like finding the right car for your journey. With so many affiliate programs available, choosing the right one can be overwhelming. It’s important to research and choose a program that aligns with your niche and audience. Look for programs with a good reputation, competitive commission rates, and quality products or services.

• Generating Traffic: Generating traffic to your affiliate links is like navigating through the bustling streets of Lagos. It requires strategic planning and execution. SEO, content marketing, social media marketing, and paid advertising are effective strategies for driving traffic to your affiliate links.

• Building Trust with Your Audience: Building trust with your audience is like maintaining a good reputation as a driver. It’s crucial for long-term success in affiliate marketing. Providing valuable content, being transparent about your affiliate relationships, and promoting products you believe in can help build trust with your audience.

• Staying Up to Date with Trends and Changes: The digital marketing landscape is constantly changing, like the ever-evolving city of Lagos. Staying up-to-date with the latest trends and changes in affiliate marketing is crucial. This involves continuous learning and adapting your strategies as needed.

• Dealing with Competition: The affiliate marketing industry is highly competitive, like the bustling traffic in Lagos. To stand out from the competition, it’s important to differentiate yourself by providing unique value to your audience. This could be through your unique voice, specialized knowledge, or exclusive offers.

So, “What are common challenges in affiliate marketing?” Just like navigating through the bustling streets of Lagos, affiliate marketing comes with its own set of challenges. But with the right strategies and a resilient mindset, these challenges can be overcome. Remember, every challenge is an opportunity for growth. 


Just as we have reached the end of a thrilling road trip, we have also come to the end of our journey through the world of affiliate marketing in Nigeria. We have navigated through the bustling streets of this digital landscape, exploring the various aspects of affiliate marketing, from understanding what it is and how it works, to exploring the profit potential in Nigeria’s affiliate marketing landscape, and discussing strategies for success both with and without a website.

We have also delved into the top high-paying affiliate programs in Nigeria and equipped ourselves with essential tools and resources for affiliate marketers. We have even tackled common challenges in affiliate marketing, providing you with strategies to overcome them and continue on your journey to success.

So, “Is affiliate marketing real in Nigeria?” Absolutely! Like the bustling streets of Lagos, Nigeria’s affiliate marketing world is alive and thriving. It offers a lucrative opportunity for those willing to navigate its landscape and put in the effort to succeed.

As we conclude our journey, it’s time to take the wheel and start your adventure in affiliate marketing. Remember, the road may be winding and the journey may be challenging, but with the right strategies and tools, you can navigate your way to success. So, are you ready to start your journey in the affiliate marketing world in Nigeria? Let’s hit the road and embark on this exciting adventure together!